“Start with Why” Author.

Simon Sinek, dans une des conférences TED les plus consultées, a décrit comment certains leaders ont été de véritables inspirateurs grâce à leurs actions et leur façon de communiquer. Simon emphasises that the majority of leaders however, choose manipulation over inspiration when it comes to motivating followers. Simon wrote this book Start with Why. What they earn from it is only secondary to attaining their goal. They first focus on what they do and how; then they try to differentiate their product based on price, quality or features. Sinek names this process of leadership: The Golden Circle. The Golden Circle is a concept described by Simon, it shows how certain leaders have the ability to inspire action rather than simply manipulating people to act.

Toutes les organisations savent ce qu’elles font. It is the framework for the WHY. Start With Why Full Summary: Introduction: Why Start With Why? The whole idea of The Golden Circle is to share it with as many people as possible so that, together, we can change our world. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. He thought why some companies and leaders were successful while others were not.

Sinek realized that great leaders find a purpose and chase it. And it all starts with WHY. Le golden circle par Simon Sinek. Unfortunately, many leaders have this pattern backward. Ici la réponse attendue n’est pas financière, elle doit se trouver dans les valeurs de l’entreprise. Le pourquoi ou le « why », est lié à la marque et répond à la question « pourquoi vendons-nous ce produit ou service ».
The Golden Circle.

This is the reason the discipline to stay focused on the WHY and remain true to your values matters so much.” Simon Sinek The Golden Circle of Innovation – Simon Sinek. S. Sinek explique qu’il faut renverser cette tendance en commençant par le « pourquoi ». Simon Sneaker, the founder of Sinek Partners marketing consulting firm, became famous for discovering the “Golden Circle Rule”. Or, nous (les marketeurs) nous centrons sur le “quoi” et le “comment” des choses : nous nous appesantissons sur les caractéristiques plus ou moins intéressantes – la plupart du temps pas intéressantes du tout – de nos produits. Appliqué à des organisations, le concept décrit trois étapes de communication : What – Quoi ? Why should we use the golden circle rule to think; How to use the golden circle rule; How to use the golden circle rule to influence and inspire others. Le Golden Circle, c’est quoi ? Simon Sinek uses a model called The Golden Circle to explain how legendary leaders like Steve Jobs, Martin Luther King Jr., and the Wright brothers were able to inspire, rather than manipulate, in order to motivate people.

Sinek calls this leadership process the “Golden Circle”: It starts with a vision (the “Why”), then moves to implementation (the “How”), and then conquers the product or service (the “What”).

The Golden Circle offers an explanation for long-term success, but the inherent nature of doing things for the long term often includes investments or short-term costs. The author says that The ability to motivate people is, in itself, not difficult.

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