Guardian readership and circulation figures. © Copyright National Readership Survey | Cookie Policy | Privacy Notice | Website terms of use This website uses cookies for a range of purposes. To find out more about the cookies used on this … It is far more indicative of the reach of a publication than circulation as newspapers often have more than one … The industry’s financial fortunes and subscriber base have been in decline since the mid-2000s, and website audience traffic, after some years of growth, has leveled off. Explore the patterns and longitudinal data about U.S. newspapers below. Readership refers to the number of readers a publication has. Detailed demographic information about the Guardian users and how they compare to the average UK internet user. Newspapers are a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Deutsche Welle is neither a newspaper nor British, so obviously not part of the study. Contents Section Page Introduction and methodology 3 1 Platforms used for news nowadays 6 2 News consumption via television 12 3 News consumption via radio 21 4 News consumption via newspapers 25 5 News consumption online 33 6 Cross-platform consumption 48 7 Multi-sourcing 54 8 Share of reference 60 9 Importance of news … The BBC has an international rather than British audience, but in the UK it is mostly middle class people (lower to uppper middle) who read the BBC website. It is far more indicative of the reach of a publication than circulation as newspapers often have more than one reader per copy sold. Readership of The Sun newspaper in the United Kingdom (UK) 2003-2016 The Sun: readers per copy in the United Kingdom 2006-2016 The Sun (Sunday): readers per copy in the United Kingdom 2012-2016 First published in 1821, the Guardian is a national newspaper with a rich and colourful history. News consumption in the UK: 2016 Published: 29 June 2017 1. To find out more about the cookies used on this website, please visit our Cookie Policy .

© Copyright National Readership Survey | Cookie Policy | Privacy Notice | Website terms of use This website uses cookies for a range of purposes. The BBC is not a newspaper and therefore was not part of the various demographic studies cited above.