Simon Sinek describes in his book "Start with Why: How Great Leaders Inspire Everyone to Take Action" how leaders and companies should work as a series of circles, i.e. Telling people our Why (i.e. 5 Powerful Takeaways from Simon Sinek. "The Golden Circle" - the why, how, and what. Start with Why - How great leaders inspire everyone to take action by Simon Sinek Summarised by Paul Arnold (Strategic Planner, Facilitator and Trainer) - paul_arnold@me.com) THE BOOK IN A NUTSHELL People don’t buy What you do nor How you do it. our driving… He teaches graduate classes in strategic communication at Columbia University, and is the author of three books, including bestseller Start With Why: How Great Leaders Inspire Everyone to Take Action , which is the focus of this TED Talk. Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" I spend a couple of minutes on reading, and I am so excited by the information I received, They buy Why you do it. Fascinated by the great leaders of the world, Simon Sinek has managed to codify how inspiring leaders and organizations think, act and communicate. Fascinated by great leaders of the world, Sinek (somehow) managed the grand feat of codifying the way inspiring leaders and organisations think, act and communicate. 2 thoughts on “ Simon Sinek: How great leaders inspire action ” Pingback: TEA at Mason Week 2 – ViktoryiaLaurentsyeva; Macha says: March 26, 2020 at 11:52 am What a terrific post! This idea explains why organizations and leaders inspire the others. ... To inspire action in others, good leaders offer a purpose or a cause. So, let’s run over the key takeaways on how you can inject some inspiration into your leading steps and … ... What great leaders do, like a parent, is they assess the skills of those in their team and sometimes offer them more responsibility even before that person thinks he or she is ready for it.