Designed by Apple in California.

I noticed today that my back of the iPhone X has the text “Designed by Apple in California. “Designed by Apple in California. NOT designed by California. Assembled in China.” Assembled in China.” Back then I noticed the line right away, and I thought it an extremely smart statement. Assembled in China. The iPhone is designed by Apple engineers in California and assembled in China. Assembled in China. Assembled in China." You'll see the following words embossed somewhere: "Designed by Apple in California. But behind it lay a much larger question hanging over the company’s future: what to do about the vast majority of its products that still carry the words “Assembled in China”? iPhones are assembled by 200,000 assemblers and 8,700 industrial engineers in Zhengzhou city (aka iPhone city). Some of my friends iPhone don’t have that. Assembled in USA.” The visit was designed to showcase Apple’s commitment to American manufacturing. Look at the back of your iPhone, or your iPad, or on the bottom of your Mac.