A strong brand promise is easy to measure against. We’ve collected 12 of the greatest brand promise examples we’ve ever seen.

If a company has a brand promise statement, then everyone within an organization can agree on what the brand represents and can align their efforts to build the brand. Target, the eighth-largest retailer in the U.S. ranked by annual revenue, has the following mission statement, or purpose, posted on the corporate fact sheet page of its website: We make Target our guests' preferred shopping destination by delivering outstanding value, continuous innovation, and an exceptional guest experience—consistently fulfilling our Expect More.

A brand promise is nothing if it’s not followed through with action. A brand promise is not the same thing as a mission statement, which can often get convoluted with rambling sentences. Vision: Difference and Best Practices Many times, when people refer to the company mission, values, and vision, they can use the three terms interchangeably and do not understand how each has a different impact on a company’s goals and objectives.
Make it Meaningful Brand example vs mission statement.

It’s the statement of your company’s unique value and the wonderful benefits of doing business with you.

Starting at 10:31 am, the promise is broken.

Some of these brands you’d expect to make the list and others may come as a surprise. Best Brand Promise List 1.
On the other hand, a brand promise is different… THE DEFINITION OF A BRAND PROMISE: A brand promise goes deeper than a tagline. A brand promise is a short statement that tells customers what they can expect from your brand. And the organization’s core values should complement and support its brand’s personality.

Your brand promise provides a powerful new and appealing narrative in which these core elements can be explained, embedded, and actualized.

The brand’s essence is closely related too as it captures the brand’s “heart and soul” in an economy of words. Mission Statement vs. Company Values vs. An effective brand promise combines the catchiness of a tagline and reinforces it with the essence of the company’s mission. A brand promise is a natural extension of the building blocks of your corporate strategy: mission, vision, and values. In many cases, a tagline, slogan or mission statement is phrased as a brand promise.In some cases, a firm specifically publishes a "promise" as a separate statement relating to the quality of products, services and customer experience.The following are common elements of a brand promise. Obviously, this should be closely linked with the brand’s promise if the brand is an organizational brand. This is where the old cliche “actions speak louder than words” is particularly true. A brand promise statement is vital to have so your brand can become known for something over time.

But it just goes to show that a successful brand is a lot more than a logo, icon or memorable slogan.