Due to its innovations and continuous product improvement which leads to top notch performance, all the Adidas products are premium priced. Apparel’s of Adidas constantly use skimming price and are higher priced due to brand equity of Adidas in the apparel’s market. adidas North America: North America represents the biggest market in the sporting goods industry with a total share of approximately 40%. Pricing Strategy. Firstly, analyze what kind of pricing strategy need to apply and analyze the current market whether it is suitable or the right time to enter the market with […] The target customer for Adidas is the upper middle class as well as high end customers. The high low pricing scheme is a scheme where the prices of the products are generally kept higher than the competitors but the company uses promotional discounts to offer lower prices and attract consumers. 1.0 ADIDAS PRICING STRATEGY Pricing strategy is an account segments, the ability to pay by customers, the market conditions, competitor action on product pricing and many more. According to Phillips (2005), pricing strategy is a logical choice from a list of alternative prices that seeks to maximize profit within a specific period of time under a certain situation. Product, Price, Place, and Promotion are the those that shape the marketing mix of Adidas, check out how. Academia.edu is a platform for academics to share research papers. Check out the marketing mix of Adidas and also learn how has Adidas used its 4ps of the marketing mix to revamp their brand completely. It is the single biggest growth opportunity for the adidas brand. There are various approaches that can be adopted by companies or businesses in pricing their goods and services and there is no single model identified for the purpose of pricing. Adidas never uses penetrative pricing because that will affect the brand equity of Adidas. Adidas Price/Pricing Strategy: Below is the pricing strategy in Adidas marketing strategy: Adidas has a particular set of customers and it strives to give the best products and experience to them. The pricing strategy that Adidas uses is an example of the high low pricing strategy.

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