The report will further evaluate the marketing objectives of Samsung and will carry out the SWOT analysis to know the internal strength and weakness of Samsung.
Samsung's reported advertising expenses, excluding its massive sales promotion budget, came in at $4.8 billion in 2017. One of Samsung Australia's 2018 ads The dedicated ad spend is part of Samsung’s overarching mission to reposition itself as an "aspirational consumer electronics brand". Samsung's reported advertising expenses, excluding its massive sales promotion budget, came in at $4.8 billion in 2017. Samsung’s advertising budget which is part of this $10.2 billion total saw a 15 percent increase year-over-year as the company spent a lot of resources to push products like the Galaxy S7. This included USD3.9 billion (4.4 trillion won) toward advertisements, a 15% increase from 2015. Industry watchers feel that Samsung spent the bulk of this money on promoting its smartphones. In 2018, Samsung Electronics spent 2.15 billion U.S. dollars on advertising in the United States. Samsung spent a total of USD10.2 billion (11.5 trillion won) on marketing in 2016 alone. 4Ps is another essential factor of marketing that will help the organization to develop the product, give proper price and promote it in the market (Homburg, Kuester and Krohmer 2013). In 2016, Samsung spent 11.5 trillion Won (around $10 billion) on marketing its brand and products to consumers all over the world. However, Samsung's massive $14bn budget is not just spent on advertising, it is also spent on marketing and promotion.